Alex Ashley is a seasoned Strategic Communications Consultant, adept in media relations and PR, with a rich background in crafting high-powered narrative-driven campaigns and impactive digital media strategies.
Photo by Anna Takayoshi
The Longer Version:
I empower people and organizations to express their brand, mission, and values through compelling storytelling and narrative-driven PR. I understand the value of good writing and powerful stories in shaping public perception.
My own story, though, didn’t start here. It began in journalism, where I developed the art of storytelling over the course of a career that has spanned more than a decade and a half. I had a byline before I had a car; a young writer filing stories before I was out of high school. A wild ride. A real Cameron Crowe “Almost Famous” kind of adventure. This foundation gave me a unique perspective and a diverse skill set I use every day in my work as a Strategic Communications Specialist.
Today, I have honed my professional focus down to one thing: telling stories I believe in. I have a demonstrated track record of breathing narrative life into brands with a story that resonates.
That’s a little of my story. Now let me help you tell yours.
Highlights
Strategic Communications Consultant
2013 – Current
Founded PR and media relations consultancy firm that empowers brands to express themselves through compelling, narrative-driven storytelling and impactive campaigns. My expertise extended to helping organizations in the non-profit sector shape their messaging to effectively engage with legislators, political figures, and government officials. This role involved not just creating persuasive narratives, but also strategically navigating the complex landscape of public policy and advocacy.
Senior Editor
2013 - 2013
As a lead writer and editor, drafted and appraised press releases for publication to a newswire distributed to 3,000 newsrooms, 550 news content systems, and 39,000 active media contacts. Critically evaluated complex and sensitive government and corporate communications against rigorous legal, editorial, and attribution guidelines. Key contact for government and corporate leaders in 18 countries, including Europe, Asia, and the United Kingdom
Journalist
2006 - 2020
As a print and broadcast journalist, I focused on transparency and holding the powerful accountable. Covered state and local politics, demonstrating an in-depth understanding of government processes and policy-making. Cultivated a wide network of sources that included government agencies, state and federal courts, community leaders and activists, whistleblowers, and law enforcement. Produced insightful stories on legislative developments, with a particular focus on their impact on communities and stakeholders. Award-nominated for investigative journalism that held power accountable and illuminated policy implications in various sectors.